Good Soles for Good Souls

26 Apr 2012 | By Erica Jackson

Twins for Peace sells Euro cool sneakers for a good cause

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Twins for Peace sell chic sneakers in colorful combos, yet their cool factor extends well beyond the hipster style: for each pair they sell, the Paris-based brand donates another pair for a child in need. The buy-one-donate-one model of responsible shopping is simple and enticing in and of itself (boutique eyewear brand Warby Parker employ the same model), yet Twins for Peace now adds more good-doing to their expanding repertoire: in collaboration with the French organization SOS Enfant, they donate tuition as well as medical and educational supplies to children living in poor regions.
[Source: Twins for Peace]

* Image from the Twins for Peace video.

Want to cut down to the chase? Hop, skip and jump here: twinsforpeace.com

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ERICA JACKSON

Erica is passionate about using storytelling to inspire change and improve lives. With a deep belief in the power of words to make the world a better place, she dedicates her craft to uplifting others and creating a positive impact.

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