Screenshot from <a href="https://www.youtube.com/watch?v=t9cmoT_wb0A" target="_blank">YouTube</a>

When Making Friends on the First Day of College Gets a Coca-Cola Twist [VIDEO]

8 Jun 2014 | By Erica Jackson

These freshman are encouraged to communicate with each other in order to open special bottles of Coke

Knowing that the first day of college can be a daunting experience, Coca-Cola came up with an ingenious way to inspire communication between nervous freshmen looking to make friends. Here’s how they did it: they placed special caps on the top of bottles that could only be opened when fitted together with another bottle and twisted. Watch the magic unfold as these students at Colombia University realize what they need to do.

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MANAGING EDITOR

ERICA JACKSON

Erica is passionate about using storytelling to inspire change and improve lives. With a deep belief in the power of words to make the world a better place, she dedicates her craft to uplifting others and creating a positive impact.

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